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Media Interview: The Dairy Exporter Podcast May 2025

Fonterra Strategic Advisor Malcolm Ellis joins Trev CEO Scott Townshend and Canterbury Grasslands CEO Simon Le Heron to unpack how farmers can unlock real gains in productivity, profitability, and sustainability - all by focusing on feed conversion efficiency.

Malcolm reveals the 165kgMS gap between top and bottom quartile cows, showing a 42% efficiency opportunity and up to 16% methane reduction without dropping stock numbers. Instead, the key lies in lifting fertility, genetics, and feed efficiency - with tools like Trev and the Farm Insights Report making that progress visible. Scott dives into the data behind the average 4.6kgMS lift per tonne of dry matter achieved by Trev users, worth around $90,000 in added revenue. And Simon shares how 20+ years of pasture data is helping Canterbury Grasslands stay ahead of environmental limits by making smarter, more consistent decisions.

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